Nike has done it again. They just inked Julian Wilson to a 5 year deal so that he can match up with Kolohe in those awesome bright neon green Nike 6.0 wetsuits and basketball styled boardshorts. Who is not stoked on this news?
For a little idea on what Nike is doing to the surf industry we quote this article from Surfline:
“In other Top 17 sponsorship news, Coco Ho has signed with Gatorade, Laura Enever is now head-to-toe Nike 6.0 (no more Roxy) and Jessi-Miley Dyer and Jacqueline Silva (who no longer ride for Rip Curl) and Rebecca Woods (who no longer surfs for Billabong) have joined Chelsea Hedges and Melanie Bartels as free agents. Translation: 29% of the athletes on the ASP Women’s World Tour don’t have a major sponsor.”
Check it out…this is Nike’s way of saying “Julian knows surfing”